8 Killer SEO Tips For Blogger Part 2

In the first part of our series you learnt how to optimize Title, Labels, Headings and comments of your BlogSpot blog. Today you will learn how to optimize archives and how to setup robot.txt file in blogger blog as well as the some tips regarding Meta Description & Post Search Description.If you have not referenced the first part of our tutorial then kindly read it first:

5.Optimize Archives of Blogger Blog:

Most of the time archives create problem for search engine crawlers because archives URLs as well permalink (Actual URLs) point to same post which cause confusion to search engine crawler. So we have to tell search engines that this is not the actual URL. We need to change some HTML attributes so follow these simple steps:
  • Login to Blogger
  • Go to Template >> HTML >> Proceed
  • Search The Code Given Below
<a class=’post-count-link’ expr:href=’data:i.url’>
  • Replace the above code with the code given below
<a rel=”archives” class=’post-count-link’ expr:href=’data:i.url’>
  • Save template and that’s done for Archives.

6.Enable Meta Description & Post Search Description:

Description for your blog homepage and for every post is most essential for better SEO. By default this option is disabled in blogger interface So, we will have to enable this option in new blogger interface. So to do this quickly Follow simple steps below:
  • Login to Blogger
  • Go To Setting >> Search Preferences >> Meta Tags >> Enable >> Yes
  • Write maximum of 150 letters meta description
  • Save

Custom Robots Header Tags Settings:

Below the same setting page find custom robots header tags. set it according to picture given below:
custom robots header tags settings
Now you will see a small box named [search description] next to every new post side bar, so you can write 130 to 150 characters unique search description for every individual post. This should be unique from the post title.

7.Changing Static Meta Description:

By default in older blogger templates or in some third party blogger templates there is old static meta description code. So to make things correct we need to change the old code with the new one. Follow simple steps given below:
  • Login to Blogger
  • Go to Template >> HTML >> Proceed
  • Paste below code just after <head> tag
<b:if cond=’data:blog.metaDescription != &quot;&quot;’>
<meta expr:content=’data:blog.metaDescription’ name=’description’/>
  • Save template and that’s done for Meta Description

Adding a Custom Robot.txt file in Blogger:

Please Carefully use this option because it can destroy your blog’s ranking in seconds. While, the correct usage of this option is beneficial for your blog. So, if you can’t use it correctly then don’t use it. To add a Custom Robot.txt file to your blog’s template just follow these steps:
  • Login to Blogger
  • Goto Setting >> Search Preferences
  • Below the page find Custom Robot.txt (See Figure Below)
Custom Robot.txt file for blogger
  • Check Yes to enable custom robots.txt content
  • Paste below code into it
User-agent: Mediapartners-Google
User-agent: *
Disallow: /search?q=*
Disallow: /*?updated-max=*
Allow: /
  • Change Green URL with your own blog URL
  • Save Changes Thats all Done for Custom Robots.txt  file for blogger

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