Below we created a list of the top SEO tools that we use every day.
They are divided into sections for easy navigating
1: Keyword Research Tools
This is basically a google suggest scraper. Find all kinds of long tails with this baby.
SEMRush is a website research tool. You can check search engine or PPC stats on any website, see your rankings, or your competitors rankings. I love using it for keyword jacking.
Will give you a list of keywords you should incorporate in your content creation.
Funny name, but it will give you a list of keywords based on an input. Throw them in to GKWT and see volume.
2: Backlink Analysis Tools
You can check the backlinks of any site with these tools. I use them for all of the following:
1. Overview of what’s going on with a site (any anomalies etc)
2. Checking for over-optimization
3. Checking competitors to see if they have any good links / trying to jack competitors links
4. Doing research on domains I’m going to buy for my PBN
That all being said, these 3 tools do about the same thing but each one has strengths & weaknesses. Here’s what I think about all 3:
1. Ahrefs - Best at catching backlinks. Most accurate checker.
2. Open Site Explorer - Most commonly used statistics for judging website power or strength,
however DA & PA metrics scale with spam so you really need to look at the actual backlinks too.
3. Majestic - Best for determining websites trust / strength.
SEOBook SEO toolbar
This so toolbar will automatically run stats for you on all the websites you
visit and put an overlay in search results if you want. This is the quickest way
to check stats as you’re browsing around.
Moz Bulk Domain Checker for Google Docs
Want to check a bulk group of domains? With this easy tool, you can throw a
bunch of domains into a google doc and quickly get the moz DA / PA for
3: Backlink Building Tools
Great tool for collecting prospects, emailing, and organizing outreach.
Get free PR and links.
4: On Page Tools
Yoast Wordpress Plugin
Basically the only on-page tool you need. This is the standard.
On-site SEO Audits, free.
5: Content Research Tools
Type in a domain and keyword and find the top shared articles. Re-create
what works and win.
6: SEO Analytics & Tracking
Enough Said. I just use it on all my Money sites. I don’t use it at all on any PBN
Great rank tracking app with white label reporting (send to clients) and
accurate tracking down to the local level.
7: Local SEO Specific Tools
WhiteSpark Local Citation Finder
This is the industry standard tool and it’s awesome. Basically you can drop in
your main kw and city, it will go out and find your competitors and see what
citations they have, rank the citation sources by DA (Domain Authority) and
show you which ones you are missing.
Local SEO Checklist
Nice and easy checklist to make sure you have the bases covered + more.
Rich Snippet Validator (Google)
Validate that rich snippets are working on your local site.
Creates schema.org microdata for your local site.
Local SEO Quick Check (Moz)
Quickly check where you stand with citations, duplicates, errors etc.
Free Review Montioring
This will monitor your reviews, and you can track reviews of your
Bluementhals Local Business Category Tool
Cool tool to get all the categories you should be in on Google Places.
8: Penalty Research
You can connect your Google Analytics account and it will display when
google updates happened so you can see if drops in traffic match any Google
Ultimate Guide To Google Update History
All of the Google updates + what really happened + case studies.
Removeem Anchor Text Over Optimization Checker
Pretty self explanatory.